How Small Businesses Can Find, Understand, and Win Their Ideal Market Here’s what most founders get wrong about marketing: they think it’s about getting more people to see their stuff. It’s not. Marketing isn’t a megaphone. It’s a magnet—and if you’re trying to attract everyone, you’re attracting no one. I see this constantly. Founders with solid offers, real expertise, and genuine value to deliver—but their marketing is all over the place. They’re posting on every platform, chasing every trend, saying yes to every channel because “you never know where your next client might come from.” Except you do know. Or at least, you should. Your market isn’t everyone who might need what you offer. It’s the specific group of people who need it most, value…